About Us

Who we are

Cherry Marketing Institute is a research and promotion organization representing U.S. tart cherry growers and Michigan sweet cherry growers. CMI’s mission is to increase the demand of U.S. grown “Montmorency” tart cherries by expanding the market globally.

CMI is the only organization today that was built by cherry growers, for cherry growers with a purpose of advancing the industry and addressing issues that are vital to the future of the U.S. tart cherry industry. CMI represents 450 growers and processors in the U.S. These operations directly or indirectly support an estimated 10,500 jobs across the country.

Million Pounds a Year Grown

Countries Exported

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Growers & Processers

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What we do

Marketing & Promotion

CMI works tirelessly on behalf of U.S. tart cherry growers to help increase the demand of U.S. grown “Montmorency” tart cherries by expanding the market domestically, and globally. The CMI team travels the world working to develop new markets for U.S.-grown Montmorency tart cherries.

Health Benefit Research

CMI invests in health benefit research with partners at universities and labs to produce invaluable data about Montmorency tart cherries. Over 100 studies have been done showing the great health benefits of Montmorency tart cherries.

Industry Issues

Cherry Marketing Institute is front and center on the many challenges the cherry industry faces. From working with State and Federal agencies, to addressing national and global issues, CMI is at the forefront.

Our Team

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