from published research to product selection.
what is True Tart™?
True Tart™ is the U.S. tart cherry industry's certification mark identifying products made with a meaningful amount of verified U.S.-grown Montmorency tart cherries. Products displaying the mark meet established program standards for variety, sourcing and ingredient requirements, providing a consistent way to identify products made with verified U.S.-grown Montmorency tart cherries.
where you'll find the mark
When recommending tart cherry products, look for the True Tart™ certification mark to identify products made with 100% U.S.-grown Montmorency tart cherries.
frozen food aisle
Whole or pitted tart cherries in resealable bags (sweetened or unsweetened options available for menu flexibility and client preference).
baking aisle
Tart cherries packed in water or juice, plus pie fillings and baking ingredients
dried snacks section
Dried tart cherries in resealable pouches near dried fruit and snack products
juice aisle
Tart cherry juice and juice concentrate in bottles or shelf-stable cartons
the benefits of bold flavor.
There’s more to tart cherries than their bold flavor. Research continues to explore the potential of Montmorency tart cherries in areas such as exercise recovery and sleep.
proudly grown in the United States.
U.S.-grown Montmorency tart cherries are produced in a small number of regions with the climate and growing conditions tart cherries require to thrive. Nearly two-thirds are grown in Michigan, with additional production in Utah, Wisconsin, Washington, Oregon, Pennsylvania and New York. Look for the True Tart™ mark to help identify products made with verified U.S.-grown Montmorency tart cherries.
