bringing clarity, consistency and a promise of flavor.
what is true tart™?
In short, it’s a way to identify products made with verified U.S.-grown Montmorency tart cherries. With so many tart cherry products on the market, True Tart™ helps make tart cherry shopping easier — so you can feel confident choosing authentic, U.S.-grown Montmorency tart cherries for your everyday life.
look for the mark!
Any product bearing the True Tart™ mark is your shortcut to authentic, 100% U.S.-grown Montmorency tart cherries.
frozen food aisle
Pitted tart cherries in resealable bags (sweetened or unsweetened)
baking aisle
Tart cherries packed in water or juice, plus pie fillings and baking ingredients
dried snacks section
Dried tart cherries in resealable pouches near dried fruit and snack products
juice aisle
Tart cherry juice and juice concentrate in bottles or shelf-stable cartons
proudly grown in the United States
U.S.-grown Montmorency tart cherries are produced in a small number of regions with specific climate, water access and growing conditions needed to thrive. Nearly two-thirds are grown in Michigan, with additional production in Utah, Wisconsin, Washington, Oregon, Pennsylvania and New York. Look for the True Tart™ mark to verify you’re choosing authentic U.S.-grown Montmorency tart cherries.
Health Benefits
more than just great flavor.
There’s more to tart cherries than their bold flavor. Research continues to explore the potential of Montmorency tart cherries in areas such as exercise recovery and sleep.
